Special Guest: US Navy Master Chief RONESHA NATION (Ret.) - Entrepreneur, & Real Estate Expert

In this episode of the Dr. Virga Podcast, Jessie welcomes her former Navy colleague, Master Chief (Ret.) Ronesha Nation, now a successful real estate broker and entrepreneur. Ronesha shares her incredible journey from serving in the Navy as an air traffic controller to building a thriving real estate career and starting her own business to help entrepreneurs succeed. Together, they dive into breaking through fear, understanding the power of real estate investment, and the importance of setting up a business for long-term success. Ronesha's insights, especially for veterans, make this episode a must-listen for anyone looking to achieve their full potential. Don't miss this inspiring conversation that offers actionable advice on navigating life after the military, business strategy, and building generational wealth.

Tune in to hear more about Ronesha's story and how you can leverage your VA loan, grow your business, and break through the mental barriers holding you back! Plus, stay tuned until the end for Jessie's signature riddle challenge!

Ronesha's Contact:
Instagram
https://www.threads.net/@ronesha_nation?xmt=AQGzCIYGzHqs5oe4_eaEtEGw7YEPVph79N8pHgwqlwILsgc
Facebook
https://www.facebook.com/ronesha.nation

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https://www.jessievirga.com 
https://www.instagram.com/drvirga 

Transcript

0:00

hey everybody welcome back to the Doctor V podcast I'm your host Jesse Verga today I have an amazing guest her name is Reneesha Nation which it's so weird to say that because when I met her she wished Chief Nation I served with her when I was in the military after I got out she went on to make a master chief which is E9 for all you non Navy folks or military folks it's the highest rank you can achieve as an enlisted service member after she retired she went on to become an amazing Realtors and amazing brokers I have ever met she is a wealth of knowledge she also started her very own business where she helps new business owners and established businesses fill in gaps and achieve their full potential and grow so without further ado let's get into the interview hey that rhymed well first of all let me say thank you for uh having me today and give me the opportunity to be a part of your platform I know that uh managing a platform and choosing the right selection of people is is hard so I appreciate you for just giving me a chance to be here and speak to your audience so a little bit about me um have from Atlanta Georgia born and raised there I left there when I was about 19 to join the Navy as you know where we met and now I was an air traffic controller for 20 years um for anybody who don't know what the Navy rank structure how it goes but I progressed up to master chief which is the head of the air traffic control a world but I chose to get out and continue my business in real estate so I started real estate while on active duty I became a realtor started buying and investing in real estate and one thing that I Learned in that process is that a lot of people don't move because of fear and I wanted to help break that down because what I Learned is there is wealth building in real estate and if you don't move because of fear you miss out on opportunities for your personal growth so I started doing real state started doing real state training and really started to try to encourage and inspire people and break down those limiting beliefs that they could be successful in real estate and then as I grew in real estate I became a real estate broker and I had to start learning manage business management right and really really learning on how to run a business so I went to university of San Diego I got my MBA and um as I was struggling through learning really the nuances of business which I'm sure you had your UPS and downs with figuring out it's always a daily thing right um I recognize that there's a large gap in learning business and people wanna be successful but they don't have the tools and a lot of times we miss out on opportunities because we don't have the tools our our business aren't properly set up or properly structured so if you a business that goes after government contracts because we just had a huge storm last week but some businesses won't be able to go out and take advantage of those government opportunities because they're not properly structured so um seeing that gap I joined I um created Ein to win Training Academy which is a training academy designed to help entrepreneurs generalize their businesses properly structure and set up system so that they can be successful and be able to take advantage of opportunity so that's my quick uh haha yeah that was really good that was that was to the point I'm always so bad at that when people say like make it like you know give an intro I'm here for like 30 minutes no that was awesome I actually didn't know that you made Master Chief so that's incredible thing I met you as Chief Nation on the America yeah yeah yeah and then I yeah I left shortly after that so I didn't really uh I didn't know that you progressed to the ranks and for everybody doesn't know that's like as high as you can go in terms of rank structure on the enlisted size E9 and that's where you were at so that's incredible I don't know how I didn't know that so that's my bad hey did you guys know that at the end of this video there is a riddle and there has been a riddle at the end of every single one of my videos every single week now in the past I would leave you guys the answers I have decided to remove the answers from being at the end screen and now the first person to correctly answer the riddle in the comments below I will pin that comment and maybe one day when this channel grows and I get some sponsors I'll be able to give you guys some free stuff for guessing the riddle correctly with that let's get back into the video but okay so you are from Atlanta Georgia which I think is interesting so do you find that being from the south or being specifically from Atlanta like a major metropolitan area in the southeast do you find that that contributed to your overall success in the military and subsequently after the military so I would say no to that I think that um I was from a small a small area west Atlanta called Douglasville and what I Learned growing up in the south is a lot of things are very black and white you know Bible bell and a lot of the mindset there is very limiting in what you can accomplish and what you can do and I joined the military to get away from that um and to try to give myself an opportunity to experience life different and my intentions wasn't to do 20 years like most people who join it was suggested for and form move on but I ended up staying in I found success and I like what I was doing as air trap controller and um but yeah so I would say no I would say that uh getting out and meeting people outside of my small world um outside cause even though you know I was from from Atlanta from West Atlanta from all over Atlanta we moved a lot growing up as kids but my neighborhood the people who I grew up with the people who I saw every day they weren't really excelling they weren't doing a lot of stuff um so getting joining a military meeting a new demographic and a new group of people and seeing people like you look I Learned so much from you guys just like being ready and willing and able and confident to step outside of your shells and do something different and on that inspired me to try do things and do different things so that's what I would say that's interesting cause I remember you as a chief you were one of my favorite chiefs because you weren't an asshole and you were you were I mean I remember going through Eastwas and like all the interactions I had with you kind of in CIC it was always like extremely um like you earned my respect just by being who you were as a leader and I think that a lot of junior sailors like myself at the time found that extremely difficult because we're coming from all walks of life and you expect to meet other people in uniform that are going to you know kind of provide you the same respect but you don't get that all the time from leadership so it's like a breath of fresh air when you finally meet a leader who's like that's all super excited when we were talking about having you on the podcast I'm like that would be dope cause thank you you were you were awesome men and know that you mean Master Chief like you don't just make Master Chief that's not like that's beyond just who you know that's 100% about how you are in your position at least for my experience with the Master Chiefs that I've met like Master Chief Clifton and so on oh yeah he's awesome yeah I still keep in touch with him he's he's great um you know full Facebook helps right Facebook helps keep in yeah so um so you you mentioned something that I thought was interesting and that was the fear of moving so can you talk a little bit about that and a little bit about some of the challenges and hurdles your clients kind of have to overcome as they enter the real estate sphere yeah so I started real estate in San Diego and if you know San Diego are you here California real estate market is super expensive especially when you compare it to real estate in Georgia compared to real estate in Florida and also you know my generation of people grow people they experience the real estate crash in um 2008 so they have fear in that area they seen that happen and in San Diego being the real estate was so expensive uh people was really scared like I buy here you know it's too much and um they were giving their money to people what so my experience I'll back it up just a step I tried to buy a house in 2000 and what year is it 2,011 2010 2011 I was in Penn Station in Pensacola Florida and I call this realtor I didn't have a clue about what to do what steps to take but you know you drew back then it wasn't like Zillow and all that stuff so you drive around I seen the sign on the house that I like then I called the realtor and she was like are you pre approved cause if you're not pre approved blah blah and I just hung up the phone cause it it scared me and intimidated me I was like what in the world so I didn't buy again until I got to Chula Vista and I lived in an apartment Chilabis is uh South San Diego but I lived in an apartment um called Cordavera and right across the street they were building a new construction community and I literally walked across the street and they were so polite they helped me through the process and it was just so easy and so I said my fear in that moment of you know I just like I don't know when you know that was 3 4 years later and I so so mad at that realtor cause I think about how much money I lost in those years if I would buy by the house that I wanted so again you taught you asked me about fear and people's fear with moving they come into it and because they don't have experience because they haven't seen success or because they seen the failures of what was happening when the real state market crashed it's like I'm not doing that because what they don't see is the possibilities that they have if they move forward what they don't see is the fact that yeah I'm buying the house this 300,000 in San Diego but if we talk about 20% national growth over the nation 20% of 300,000 is gonna earn me way more money then 20% off of 100 thousand dollar house that I might get in in Georgia so why don't you take that opportunity get that money and then go buy your house in the state that you're comfortable with cause at the end of the day you're paying that mortgage anyway you just may not be getting the equity somebody else is probably getting it so a lot of people have fear because they don't know the process they don't understand it or it just seemed like for me I grew up project kid you know we live with people house to house back and forth and um the idea of actually owning a house it's just not even something people think about like that ain't for me that's the that's for other people say people say the dream is for other people that dream don't belong to me because that's not my life story so just trying to break down those mental barriers to help encourage people that is the first step and it's hard when you grew up a certain way or you seeing certain things that make use like you don't wanna touch that stove because you know it's hot you know what I mean and that's what I experience with people in their fear of moving forward in that or or different work building opportunities which I know you know quite a few so yeah no I think that's interesting because um I'm not from the south but I'm from the South Bronx and um and it's the same I 100% I agree it's like it's so foreign and so scary to think that this thing is mine I own this and it's a sense of accomplishment but it comes with like so much that you don't know because you didn't grow up mowing the lawn and you didn't grow up you know fixing stuff around the house it was always like this doesn't belong to me so I think yeah I think about when I bought my first house I bought I got my first house when I was really young I was 23 when I bought my first house but it was because I had mentors like you and other people that were like telling me about the appreciation and even even the term appreciation to me was so like okay so this thing is gonna make me money like okay like let's give it a shot but yes San Diego if anybody doesn't know a lot of realtors out here are vultures they're not really here for your best interest so having someone like you who's kind of gonna like hold your hand explain to you the benefits and do what's best for you in terms of finding a place cause I remember my very first realtor in San Diego she took me to these like crappy houses that her company were was trying to sell and she was just trying to get me to buy one of those houses and in my mind I'm thinking like okay it's in my price range which wasn't much right I had made E6 at that point I'm like I don't know if if I can afford the repairs like to even be able to live here it wasn't until I got out and was able to like get a little bit more money under like um like a larger salary I guess I end up working at navor but um yeah wasn't so I got more money and actually left San Diego and found a realtor Riverside County who was like provided who gave me what you would have given me had you been a realtor at that time you were too busy making Master Chief and stuff so no it's okay um no that's really interesting so if you can for our veteran listeners cause most of our community here is their veterans um hey yeah if you can kind of go through what that process looks like for veterans especially with their VA loan because when I talk to other veterans they don't realize that they can pull their VA loan Coe off of a property and use it to buy another property and which is what I've done I own several properties and it's because of that and I wish more veterans would take advantage of that opportunity cause they earned it right so if you can kind of go through that process like start to finish what it looks like for veterans yeah so first thing I would say is buyers you were up haha um and what I mean by that we're in the market where people got comfortable with the with we called the covid market where we had about six weeks worth of inventory and now nationwide in San Diego I think we have two and a half months worth of inventory and I think on a nationwide level the average is between four to six months and where I am currently right now in Tampa is about five months and I say that to say even though we consider a balance market three to six months that means you know you can negotiate price the prices ain't going crazy driving high um because people are used to that covid six weeks like I better put an offer in now or or else um they think that you know the market is struggling but it's really just balance market based off of history and but because of that mindset then goes back to mindset um sellers are given so many incentives to buyers right now to take advantage of so I will say this um if you guys have pay attention to the market or at all you will hear like about the interest rates and interest rates supposed to drop blah blah what happened in covid years is the interest rate stayed at 2 3% for too long and what that did was created an implement I'm sorry I'm about to mess up the words on the change but yeah it was drug the prices up astronomical and now trying to control that the prices are here and then the government trying to control it they raised the interest rates to here so what created what it created was a situation of unaffordability so people can't afford to buy it because buying a house you got this high interest rate at 7% plus you got this high mortgage that was a result of the inflation right so now people been on the sidelines kind of waiting you know jumping in jumping out so what happens now is they're looking at lowering the interest rate because they balance the market which was the goal let's balance this market so we can quit driving the prices up but because buyers have been on the sideline when they drop those interest rates a couple of times I've already started getting more calls from buyers trying to pick up for VA for veterans you guys maybe you've heard maybe you haven't but one of the biggest things that you earned was that VA loan that is a starting point for building wealth for you and with that VA loan you can go and you can purchase a home with zero money down and no private mortgage insurance requirement which saves you money over the course of the loan but what it is is there is a cap depending on what state you live in um your VA loan there even though they say now things changed over the last few years where you can get what you qualify for when you start to look at purchasing multiple properties under that same VA loan which is possible um every state has like a cap so if you build some equity you buy a house and you don't buy it at the tip top of the market use likely to have still uh some VA eligibility remaining where you can use that VA loan again in a different state or in a different location if you get transferred and um be able to purchase another home or if you're smart like Jesse you hold on to your asset and you allow that equity build up so that you can get at least 20% of equity refinance it and then be able to pull that VA loan if you to to buy another house too so your VA loan is not just a one time use and another thing is if you are out of the military and you get uh at least a 0% um a 0% disability rating you no longer have what's called a VA funding fee every loan no matter which loan product you use is gonna have some level of funding fee associated with it um but if you're out you have no VA funding fee so you just use the heck out of that VA loan to save yourself money on no PMI no money out down so that saves you money you don't have to give up $50,000 or you know $80,000 to buy an asset you can keep that money in your pocket and be able to continue to purchase um other other assets um for you to build well through hey guys I wanted to interrupt this video real quick and remind you that my free guide Wellness Wisdom and warfare a Veteran's Guide for Mastering Life is now available for download using the link in the description or if you go to my website jesseburg com slash free guide or it's under the podcast tab you can download it for absolutely free it's over 60 pages of just tips and tricks and things to help my veterans out there master their health master their fitness master their mental and spiritual health just things that I've Learned through my journey as just a veteran and that I've Learned as an educator and as a professional in multiple fields as an entrepreneur I put all these things in one place and I put it together for absolutely free so again link is in the description or if you head to my website Jesse Verga com you can download it for absolutely free yeah that's what I I found um I always forget that so I'm glad you mentioned that cause someone mentioned it to me years ago that you can use your same VA loan until it's capped so if it's like 600,000 in California you buy a house with 300,000 you can buy another house with 300,000 with that same VA loan what I did was I took advantage of those covid interest rates and I refinance the property that had the VA loan on it got like a 2% interest rate pull the VA loan off pulled out a little bit of money from that like a he lock um home equity line of credit and kind of fix that house up to to increase the rent price to rent it to I mean I still I in terms of like the houses that I've purchased and the condos that I've purchased when I rent them out I rent them for a fair price even though they are like I wouldn't say luxury but they're in really good neighborhoods there you know they're modern they're updated I still charge a very competitive rent price but because rent prices everywhere went up you know if my condo like I have a property excuse me I have a property in the mortgage of 17 dollars a month which is like unheard of in California for a three bedroom two bath oh wow yeah so I charge a little bit over that and there's like a and a y calculation that I use as a as a um as a landlord I guess and what I do is I charge a little bit more so I put a little bit of money away for repairs or anything that might happen but then because there is a difference instead of making a profit I use that quote unquote profit to pay the mortgage of the house that I live in so I end up having not to pay any mortgage here and I think if more veterans understood that process like buy and hold it is risky renting especially with squatters rise in California but if you write a solid lease or find a good property manager like you could buy and just like continue to buy I think the VA though correct me if I'm wrong you have to live in the property for a year I think it's the I found a little bit of a work around with that most of most of my properties I've lived in but the last one I purchased I wrote a letter to like point of contact on the VA loan my lender at the time she retired now but she helped me and basically was like yeah so because of work I can't live here the full year and I had no issues with putting renters they just responded and said that they uh waived the one year requirement and I got I got a letter back a couple months later so so when you buy your house with a VA loan your it has to be your intentions is to move in that house and make it your primary residence you can't buy a house with a VA loan unless you're assuming a loan which is another conversation but you can't buy a with a VA loan with the intent as an investor technically right yeah um for tax purposes you should live in that house for two years but there are because when you cause when you go to sell it one of the things they're gonna say hey have for for a property gains I'm sorry yeah to make sure that you don't get hit with those uh gangs those uh those gangs on your taxes you know so um you get up to 250,000 though uh I'm sorry I don't know what's going on with me but you get up to $250,000 of uh free credits if you live there for two years but if you didn't live there for two years then they'll hit you for those capital gains that's what I was trying to say those capital gain taxes um but there are different things that will allow you to wave that two year requirement even for federal level and one of them is you if you have a job that moved you to a different area so even if you go to try to sell within that two years um when they're when you going through escrow or title or anything they're gonna say what did you live here for two years yes or no you say no you're gonna need to be prepared to justify what happened and it needs to be in in accordance with one of those options that the government or that they give you to um get out of it IRS um so you won't get hit with that extra tap capital gains tax so yeah just a little little hit for you yeah and I mean no that's good I think it's important that people realize that that capital gains so when you sell a property and you owe you know you owe 300,000 but you sell it for 500,000 like you have to pay something called capital gains so you're not gonna get that 200,000 dollar difference as a pure profit like you have to pay taxes and all these other things and um and that's what you're referring to so I my stepfather uh he um he just sold his property and his capital gains was through the roof and I'm like Dang should I answer can I can I add on to that so as if you live there for two years and you whatever um and you if you single you get up to $250,000 uh uh before you get hit with the capital gains but that's all live there if you were married you get up to 500,000 of capital gains which if you had a house prior to Covid on the West Coast it's possible depending on the type of house that you have that you could be you know have made 300,000 equity of four five year period um on that house so just be mindful of that and be prepared to justify it and there are ways that you can bring those taxes down I'm not tax professional but I've done it a little bit so but just be just as sure uh CPA on how you can do it if that's a factor for you but keep that in mind buy and hold is is a great way of go especially strategy in this market right now I would urge urge urge buy and hold because real estate is just one of those things if you hold on to it and you pay your mortgage guess what it's not gonna change people worry about what's happening behind the scenes with the market going up and down your mortgage rate is just that it's unless it's outside of a um what do you call it in property insurance and if your taxes go crazy for some reason but it could be all of this could be just swimming all behind you but your mortgage is gonna stay so just keep paying that mortgage whether you let a rent or pay it or you paying it cause you living in there um but keep paying it and guess what eventually um it's called um dollar cost average so it don't matter what's happening if you look it's historically you're gonna end up on the higher side so just yeah yeah I think that's what scares a lot of people and I think going back to your initial statement with kind of like the fear is that they see a volatile market and they assume that it's gonna it's gonna affect them in the right now but it's like we're talking 20 years and if you look at a 20 year chart of anything there's trend lines yeah so it's not gonna be as wild oh no I think that's um I think that's really good advice and we could probably talk real estate all day cause I I know that I would have a ton of questions and like I transfer my properties to LLCs and I do like all sorts of things and I think that's a a definitely an advanced conversation but for any veteran out there who isn't using their VA loan or who use their VA loan once and maybe had like maybe thinking about potentially buying another property I think now is it's now or never right like the markets never gonna be in an ideal spot to buy right now for buyers is crazy I negotiated two properties here where I'm at right now 45,000 each um we pretty much have to walk in the house like 750,000 dollar house in Florida is a 3 million dollar house in San Diego right um she got to walk in this house and got 15 dollars back so wow after she cause you know you gotta pay the deposit to get them to hold it but yeah she she made money off of a buying getting into this property so it's all about having the right realtor haha me but it's all about having the right real estate professional supporting you and knowing the market buyers this is an opportunity a sellers are nervous because they're not used to Mark houses sit in a little bit longer and they are providing incentives and especially in new construction communities it's going crazy so you got a VA loan where you don't have to pay money down and you likely won't have um to pay any closing costs cause you can get that in the incentives you're up right now don't don't miss this opportunity out of fear because when those interest rates drop the market is gonna go back up it's gonna continue to climb just what what it is we're supply and demand law economic supply and demand where are we are well under supply so guess what the demand is great they're on the sidelines and they're waiting to get back in the game yeah we probably have to have you back on cause I think that we could have a whole other just us whole episode just on real estate cause I think that you know so one of my really good friend she dog sits for a guy who just made chief he's an LS um he's transferring to the East Coast but he's selling his property in San Diego and looking to buy a property in DC so that's and I don't I don't know him personally but I was asking my friend I was like why is he selling like you own a really nice condo in a really nice neighborhood in San Diego he's a single male and he strategically bought this place so he would be near in a short either walk or Uber ride to restaurants and bars and things like that so Mike why would you sell that that's a gold I mean for a buyer that's a gold mine but for a renter it's even better considering it's a military community so when I was asking her some questions she was like I don't think he knows that he can you can use his VA loan again and I'm like that's something that veteran that he's actually he's active duty but like that's something that anybody who has access to a VA loan should be made aware of but they just say hey by the way you have a VA loan and then you go and try to find a realtor in San Diego and it's just um yeah so but know that it's great like they now like this I know I honestly um I messaged her earlier today I'm gonna send her your information because in hopes that she forwards it to him I can't remember his name I'll find out and send it to you because um I would hate for him to lose a property especially since he has the intentions of coming back to San Diego he's from Alabama so he has no intention of going back south when he gets out but um anyway no that's great I wanted to uh kind of shifting gears a little bit I wanna talk a little bit about your business um and kind of how you are helping startups and newer entrepreneurs cause I think it's fantastic what you're doing thank you so if you wanna go into that a little bit yeah so Ein to win what it is is a cohort style and it's something different than what a lot of people see a lot of people they go and they buy information so I'm gonna buy this course I might get an hour worth of training time with this person or it may be a three day long training and you get a whole bunch of information given to you and then when you leave that training you just got a notebook full of stuff and you really don't know what to do with it so what we decided to do in my partner was we do did like a cohort style training so you can join um the training the next cohort is gonna start in January we're gonna start um we're gonna launch it in November I'm sorry the end of this month October so the people can start to sign up but what happens is every month we're gonna take you through a certain area of the training so for instance in January we're gonna talk about what business structures are okay so we've heard of LLC we've heard of escorts we've heard of Soca Partyships well let's break that down and let's help you identify what is the best structure for you and then give you time to set your business up and then we're gonna have um one on one mentors is gonna come in and um you're gonna be able to ask questions directly to myself directly to my partner every training we're gonna have a guest speaker that is an entrepreneur that is very successful in their field so we have people that are doing music we have people that are making clothes we have people that are um do a movie so it's all over the spectrum fields real estate um trading and just different things that people do they're coming in they're gonna give their expertise we're gonna break down certain elements of business so we talked about the business structure we're gonna give you an opportunity to set that up and help us to ask questions too we're gonna talk about how to set up marketing programs and processes um how to target your market how do you identify your target market um how do you set up your fund how do you set up not even just funding how do you set up so that you can pay attention to your accounting how can you pay attention to that and you do it right so that way when you go to get funding or request funding you can show them your P&L statement and they'll they'll look sufficient and legitimate for that company to be able to give you money or wanna give you money so what we're doing is we're breaking things down a little bit at a time in bike size pieces and if you are already if you already have a business this is even more for you because a lot of times we have businesses but we're not properly aligned to take that business to the next level so if you're a starter or if you already have a business and you just need some mentorship some coaching to help you um get those secrets to to help you take that business to the next level that's what we're doing for people and it's a you know it's a it's a struggle because but it's it also comes back to that person you know what you put out is what you're gonna get but we're gonna be here to support you yep I found so I started as a business consultant helping startups and um I found that everything that you're saying right now is what they have not thought about or there wasn't enough um valid information cause they can Google it but then you have 100 different sites yeah you have 100 different sites telling you 100 different things and it just creates more confusion surrounding you know should I stay a sole proprietor or I'm an LLC is it the right time to transition to an escorp or should my business be a corporation because I'm a professional right and now places like Chicago they're requiring PLLCs so it's like all of these things that is kind of convoluted with a simple Google search and you need guidance you need to invest in yourself and pay for a course and pay to be a part of some sort of like coheart like you're saying with someone who's gonna hold your hand and kind of walk you through this process because I always say like you need to invest in yourself at a certain point in your career there's only so much free stuff that's gonna be given to you cause people will provide value but then it gets to a point where it's like I need to take the next step so that's definitely and kind of going back to what you're saying about target target audience and like identifying your niche and things like that on my TikTok right now pretty much all of my followers on there are people who are looking to start businesses and I my target audience for my TikTok is minorities like minority businesses or some sort of anybody that falls into an equal opportunity category so at the LGBT community the you know veteran community things like that this disabled community so I find that when those individuals come to me they're like I am a veteran and I want to start a business serving other veterans and I'm like that's good but we need to get a little bit more specific than that and I think that what you're doing will answer a lot of those questions because it's just things you don't think about a lot of people have their eye on the prize and it's like there's a lot of steps in between so it's phenomenal that you're doing that so how does the cohort work so folks sign up now which I'll leave a link in the description if they sign up now in January is kind of like the kick off so is it's online I'm assuming can you talk a little about like the setup yes so it's gonna be all virtual training so it can be a national and a national setup right so it'll all be online um you'll get the link once you sign up you'll start get get getting information course information um information you know information on to help you follow along in January it's like a graduating class so let's say it's your junior year in high school right you're gonna get to you start with that class you end with that class and then at the end in December we'll have a Celebration and award ceremony and you know for for everybody who actually completes that training but you start with the group and you end that's what the cohort is about so it's not like just a bunch of and that's good too for networking purposes because it's a bunch of entrepreneurs we can all help build each other up in certain ways whether you are a realtor you may be a contractor you may be whatever we all have something for each other so you get to kind of know people get to build your your community but every month we're gonna tackle a different very important part of building a business or legitimizing a business and we just taking our time going through that and giving you time to actually execute it with us there to support you so it's a whole year it's a whole year program it's not it's not like a three day program but let me say this cause you mentioned it just enough what what we see a lot of the times is a lot of small business or people you got these big dreams yeah you know I wanna I'm about to do this I'm about to I'm a rapper whatever um I'm about to sell skates you know and I see an opportunity so a lot of skaters I'm about to make $150,000 they have no research to support that don't even know how to support that you know data um where you gonna start yourselves how much is it gonna cost they don't understand that stuff right but the problem is they go on YouTube University where they trying to get all this free information and these pipe dreams a lot of these people they're not they're not educated they might not even have a business but they got a lot of clickbait off of other things and they're selling that right but people buy into it because it sounds good it sounds high you know I get people be like yeah I need to buy foreclosure never put that in the trust and then tomorrow and I'm just like wait because YouTube University make things sound like okay let me really help you it up it ain't go it's not that easy but with the right support you can but if you are really serious about your business being successful everything is not free do not look and think that everything you do is is free um and and you looking for all this free there is a lot of free information to get you started like you said when you are really serious and you ready to take it to the next level and you see an opportunity to um to build well for your families through your business it might be tough for you to really get a mentor get support I have two mentors that help me and I'm looking I'm interviewing another and right now um because you know for for this business so you know you gotta pay to play if you wanna take it to the big leagues and it's okay if you don't everybody's not meant for this world but if you do wanna be here just just know that YouTube University may not be the best place to think that you can really go to bed yeah you know I like I said I initially started off as a business consultant helping startups and I actually transitioned out of that niche and became an investor so I was an angel investor for a really long time and then through the angel network and then I ended up in front of me who doesn't know it kind of works like Shark Tank where I invest in your business for a percentage of the business for percentage of the equity until you know and I can exit whenever I want I can stay whenever I want depending on how much of the business I own I could be a voting member on decisions and that it just depends on how much your business is valued at and how much money I give you but I transitions from the angel network because you have to do everything through the angel network so they get a percentage of it it's kind of like a it's an interesting place to be so I became an independent investor and I would ask so through the Grapevine people would find me especially other veterans and I will I will listen to everybody if if you say you have a business and you're looking for an investor I will give you the time of day but if you can't answer my questions I cannot invest in your business and it's because they don't know the basic so like taking your course will at least let them understand the questions I'm asking them so like saying with the piano so if I say what what is your profit loss what is your profit in law statement look like right how much revenue are you bringing in what is the cost of good sold what is your overhead and I get a lot of times I get well you know we're in the negative right now but we're gonna make $100,000 next year and I'm like how come you didn't make $100,000 this year like yeah and tell me and can you tell me how can you I understand business your first three years of business you're not expected to to make money but you are expected to have a sustained growth and and really have processes and see a plan if you're looking for for investors they wanna see that you have a plan and you know what you're doing you understand balance sheets and all the all the things right cost the good soul if I ask you what should cost the good souls and you be like yeah this T-shirt cost $17 okay how much money are you making off that T-shirt yes oh well you know we bought it for $5 okay but did you have to have it shipped did you have to all these little details did you have to pay for marketing all those details add up and they ultimately cut up in your they off they ultimately come up in your profit which affects your profit and law statements which affects your balance sheets um and if you can't I also that it's it's questionable cause a person like me probably look at your stuff like what okay now and then I see you have a great product but yeah if you understand I'll ask questions about marketing too and I think it's that so I love that your course is a year because I feel like if you if you learn a single topic you need to sit with that topic you need to execute that task and that's not gonna happen overnight because we have lives and we're running a business it's not something that we can just like stop and spend a week on so having essentially the month to kind of like get it together and then bring that with you to the following course plus it's not as overwhelming right so I love that it's it's spread out because these are you know executable tasks over the course of a year and that is amazing because yeah I I had somebody just the other day starting a business he wants me to invest in his business and I asked him you know what's your customer acquisition cost cause you're spending $10,000 a year and advertising and marketing how much of that advertising and marketing breaks down to your clients like how much are you getting back and you just couldn't provide that number he just knows he's running Instagram ads for $10 a day every single day and it's like alright like did you split test like kind of what's coming back from that and is it effective marketing that's targeting your your niche your target audience so no that's that's phenomenal so if folks want to get in on this cohort um is there a maximum class size or limited number of seats can you kind of talk about kind of the that aspect yeah we try to limit it to 15 to 20 um 20 people per class and that's because like I said we're really giving you guys time and energy and effort and we wanna make sure that we have the capacity to answer questions but I think next year we're probably gonna start a mid um a mid season new Carhartt team probably like in the summer in the spring I'm sorry around June time frame is what we're considering so if you are very interested you come on you gotta sign the way we're gonna sign the information you gotta put your deposit down um and if you're really interested we'll just if you can't make it into this cohort cause you know my career always is that know who's on the listed and it's gonna sell out in the next two weeks you know but for whatever reason if you uh can't make it in don't worry we'll keep you in our database and we'll let you know in the next go part start and hopefully we can be a part of taking your business to the next level yep I think that's so important now I'm a high ticket coach now so I only help establish businesses and I am not cheap but that's for a reason um and I even find that businesses that so my clients they are doing 6 and 7 figures in terms of revenue there are still gaps in in their business plan and in their business structure so I have somebody I have a new client right now who just purchased a I live in wine the wine country so he just purchased a Vineyard and you know bottle wine and I was like okay so I'm going through his like business plan and his documentation he got a 1 million dollar loan from the bank and he has a business partner so I'm kind of going through all of this he's partnered with um an actor who's I can't say who but he lives in California so um so I'm going through and I'm like we have an actor famous person who has tons of money and I'm like you don't have a marketing strategy even if you are the marketing strategy because you have all this attention to million followers on social media you don't even have a marketing strategy so I'm like you need to go to this course only you need to take this course and fill in those gaps so I think it's important for business owners to understand that you can also reap the benefits of going to a course like this because yeah someone like me goes through your stuff with a fine tooth comb just like a bank would or an underwriter would and we see these gaps that's a problem the only reason why they got a one million dollar loan was because they have 10 million dollars in the bank so it's a little risk loan for the bank but unless you're in that position which not many of us are you need to fill those gaps cause the bank will be like nope because of whatever gap that needs to be filled so yeah thanks for sharing that I'm going to leave a link to your course in your social media in the description the last thing I wanted to kind of talk about before we wrap things up is how are you doing after service how are things going for you I kind of know you're like by coastal right now so um do you want to talk a little bit about life after service and how you've been able to find success after the Navy oh my God you know I love it you know people get again another fear right I join the Navy from having nothing went to the Navy and when I realized like okay I love what I'm doing but I know that there was something different for me like I said I started real estate in 2,014 while I was still on active duty and um just so realizing that there was there was another life for me I was looking forward to that um and just having the freedom and the flexibility of my mind like I feel like while I was at the duty there's this box that you're kind of putting in and you're forced to operate in that that box but when I got out I realized I have the skills I'm smart enough I don't have to say in this box anymore this that this guy can't even hold me like I can do whatever I wanna do um reasonably and that without hurting people but um like you said on Bi Coastal I have my business in California I have my business in Florida I'm building my business in Georgia now and I just I'm back and forth back and forth we travel we've been we just got back from Puerto Rico it's just it's just been lovely I would say and for anybody who has fear of getting out or transitioning that is completely understandable you know the Navy makes life kind of easy for you but the fact that the fact of the matter is there is a life outside of that and finding who you are when you take that uniform off but she said I'm a Mass Chief she didn't realize I made Master Chief because at the end of the day it's a part of who you are but it does not fully define you you have to be able to define who you are and it comes from your heart and when you take that uniform off people ain't walking around calling me Master Chief Nation ecology reneesha and I need to be strong enough and able to stand behind that and what does that what does reneesha what does that mean you know it means a lot to me and it means a lot to the people that I care about beyond the limited amount of people who caught me Master Chief you know which I I love being a Master Chief I'm not I ain't taking it away you know but that was a part of is still a part of me so part of me right now is always gonna be a part of me but it does not fully define my story there is and it won't define your story o a o 2 b m 3 you know those there will always be a part of your story but it's just a part just know that yep no I think that's really important whenever I do my weekend warrior stuff I mean other reservists who don't realize that the military is giving you so much like you can do so much with what you have and what the military is providing just take advantage of that and use that to build that inner person so but I mean thank you so much for being here um thank you for being a service to others I'm a faithful person so I think that God kind of had our paths crossed again after service so I'm uh I'm really fortunate to have you here and I would love to have you back to talk real real estate and to kind of talk a little bit about kind of maybe as we get closer to your uh course starting or even that second course over the summer because um I I think that is phenomenal I didn't know it was cohort style which if anybody doesn't know how cohorts are works that's so amazing so thank you so much for for being here and talking a little bit about that and yeah I wish you all the best will be in touch for sure if anybody is a realtor in California are you realtor in Florida also yeah I'm with Florida I can help anybody nationwide honestly I'm with the national brokerage and if you need help support I love training I love doing what I do don't don't hesitate awesome and then do you have if you just I'll throw it up on the screen post but do you have a specific website that folks can go to to sign up for the cohort to find out some more information about the class so we haven't launched that yet we'll be launching that at the end of this month but if you follow me on my social media there are reneesha nation or reneesha underscore nation in some capacity r O N E s h a nation like United Nation um so you just follow me you'll be able to keep up with me that way feel free to inbox me send me information my DM's I also have YouTube um so if you are following you through YouTube or TikTok I'm on all of the social media sites LinkedIn um and I'll be happy to make sure you get that information and hopefully we can support you through your business building awesome I will throw the link up somewhere here but it also be in the description and then this episode will obviously be on my website which will also have all of the links to your um to your businesses in your social media so yeah thank you